Award winning association of advisory and accounting firms

Languages Spoken: English

With offices in Birmingham, Coventry and Solihull, Prime is an independent firm of accountancy consultants providing a specialist range of services to a large portfolio of clients. Prime delivers expert advice and guidance to clients needing personal and corporate accounting services. From year-end accounts to specialist audits, tax advice to payroll management, it provides a full range of services to support clients in every industry.

Committed to excellence, innovation, and integrity, Prime Accountants’ values are reflected not only in how it supports clients, but also in the high standards it maintain as a firm. Its approach to transparent client communication and attention to detail core set Prime apart from competitors.
Prime’s achievements have been recognised through various accolades, including Business of the Year at the Solihull Chamber Awards 2024, highlighting both the strength of its team and the quality of service delivered. Prime goes beyond the numbers, building lasting relationships, delivering tailored advice, and helping clients grow with confidence.

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A Message from the Managing Partner, Morgan Davies

At Prime Accountants Group, we pride ourselves on being more than just accountants. We are trusted advisers to the individuals, families, and businesses we support. Our role is to provide clarity, confidence, and forward-thinking advice that helps our clients make informed decisions today while planning for tomorrow.
With offices in Birmingham, Coventry and Solihull and a highly skilled team, we are committed to delivering a personalised and proactive service. Whether it’s through innovative digital solutions or established, reliable practices, we work in partnership with our clients to help them overcome challenges, seize opportunities, and achieve long-term success.
We build lasting relationships based on trust, understanding, and shared ambition. At Prime Accountants Group, collaboration is at the heart of how we deliver value to our clients and continually grow as a firm. Being part of PrimeGlobal allows us to extend our reach and capability, giving our clients access to high-quality expertise and insight across international markets, while maintaining the personalised service and trusted advice they expect from us.
We plan to actively engage with fellow PrimeGlobal firms to share knowledge, best practices, and innovations that enhance client service and drive firm development. By building strong relationships across the network, we aim to create opportunities for joint learning, cross-border collaboration, and mutual growth.
Whether it's supporting clients with international ambitions or strengthening our own technical and sector-specific expertise, we see our involvement with PrimeGlobal as a powerful way to add value — for our clients, our team, and the wider network.