A year of positive impact: PrimeGlobal and Sumthing's partnership in action

Sustainability
June 4, 2025


What started as a simple idea of supporting nature with each of our events has grown into something much bigger the course of just one year, explains PrimeGlobal CEO, Steve Heathcote.

PrimeGlobal's partnership with Sumthing has delivered tangible environmental impact that’s setting the stage for what's possible when professional networks decide to make a difference.


A partnership of purpose

Sumthing is a mission-driven platform from the Netherlands with a clear purpose: to create a liveable future for all generations and species. It envisions a world where supporting nature becomes as routine as checking email, and it’s building a global movement to make that happen.

Sumthing’s digital platform connects supporters of their purpose with selected nature organizations, making environmental giving accessible while transparently showcasing collective results. This is a partnership enabling PrimeGlobal to contribute positively to the environment and inspire others to do the same.

Achieving together

The numbers speak for themselves. For every attendee at each PrimeGlobal event this year, Sumthing supported the restoration of 4m² of mangrove forest in Kenya and cleaned 10kg of plastic from rivers in Cambodia.

Total impact: 8,580kg of plastic removed from the environment and 3,432m² of mangrove forest restored. Via our supporter profile on the Sumthing platform, you can see these figures come to life. 

Diversifying our impact

Moving forward, Sumthing plans to diversify its approach. Instead of supporting the two existing projects, each event will support different projects from Sumthing's platform, and, where possible, will match the geography of conference focuses. At the start of each event, we'll discuss the projects receiving support and share the measurable impact.

Before

After

Why this matters more than you think

Here's the reality: true sustainability entails restoring the balance between humans and nature. This requires two things: reducing our negative impact AND regenerating what we've lost. Most attention nowadays goes to the first part, but the real game-changer lies in bringing nature back.

The good news is that attention to creating positive impact is growing, including among PrimeGlobal member firms. Local initiatives worldwide are already working hard on this challenge, but scattered efforts need to become part of something bigger to give nature the comeback it deserves.

By uniting individual efforts, we can create a collective power that multiplies far beyond what any of us could achieve alone. Sumthing is the sum of things that count. 

When we share our collective impact and showcase the growing movement behind it, it creates a ripple effect that can grow into a societal tipping point where supporting nature stops being the exception and becomes the norm.

That tipping point is closer than you think.

Ready to join the movement?

The balance between profit and purpose doesn't have to be a zero-sum game. PrimeGlobal member firms like Eshuis and Aternio are already proving that taking sustainability to the next level, and making genuine positive impact, is both possible and powerful.

Are you ready to join PrimeGlobal and other member firms in moving beyond reducing harm to actively regenerating nature? Reach out to Sumthing, join the movement, and inspire others to start supporting nature as well.

Because in a world that needs more forests, cleaner rivers, and healthier oceans, every firm that steps up makes the next one more likely to follow. Let's create a thriving world for all species, us included.