AAFCPAs’ MP Carla McCall Delivers State of the Profession Talk at AICPA & CIMA Conference

Member News
November 16, 2021 - AAFCPAs

Carla McCall, Managing Partner at PrimeGlobal member firm AAFCPAs, presented The State of the Profession to peer CPAs and financial professionals at the American Institute of CPAs (AICPA) and Chartered Institute of Management Accountants (CIMA) Dealership Conference in October 2021.

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Carla and Ash Noah, CPA, CGMA, Vice President, CGMA External Relations at the AICPA, provided attendees with an update on the evolution of the profession, as well as how remote work has impacted the CFOs office and the Auditor.

“It’s a wonderful time to be in our profession! There have been significant changes with an ongoing digital transformation that has only accelerated since the pandemic," said Carla McCall, Managing Partner of AAFCPAs. "We continue to evolve, move faster, need to do more with less, and we are deploying new technologies.”

Companies that outperformed their peers during COVID-19 focused on specific areas: digitalization, process automation, systems integration, and data analytics/visualization. Carla shared AAFCPAs’ experience implementing new technologies that are moving the firm’s professionals from practitioners who extract and review data, to advisors who partner with clients to advise on business performance, strategic, and business model risks. 

Mc Call Carla
“We constantly remind our talent to think about ways to improve repetitive, rote processes through automation or outsourcing and we are highly collaborative with alliance member firms to accelerate innovation success where possible.” Carla McCall, Managing Partner, AAFCPAs​

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AAFCPAs is the largest PrimeGlobal member firm in Boston, Massachusetts with 270+ staff, and 35 partners.

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