ABAB and Alfa join forces as aaff

Member firm ABAB and Alfa have united under the new name aaff. While the merger was finalized in the summer of 2024, the updated branding is now being rolled out, bringing both companies together under the aaff banner.

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2,000 Colleagues with 100% Co-ownership

The union of ABAB and Alfa has created a strong and distinctive new player in the market. The organizational structure of aaff is built on employee participation, aligning entrepreneurship with employment, including an employee equity plan. Ronald Meijers, Vice-Chairman of the aaff Board of Directors, explains:

At aaff, it’s all about ownership – 2,000 co-owners charting the course together. No closed doors, no unreachable partners – just shared entrepreneurship. We care for one another and the people around us. That’s what makes aaff such an attractive employer. Here, you can truly make an impact. We give our colleagues the freedom to develop, take initiative, and enjoy autonomy. How empowering is it to steer the ship together as co-owners? Ronald Meijers, Vice-Chairman of the aaff Board of Directors

180 Years of Experience

aaff also stands out for its strong local presence. With over 50 offices across the Netherlands, the company offers nationwide coverage. Fouk Tsang, Chairman of the aaff Board of Directors, says:

With aaff, we aim to be there for our clients at decisive moments, starting with personal contact. The merger enriched us with even more expertise, both technical and in various industries. Our roots are in agriculture, but we also serve sectors like Trade & E-commerce, Construction & Infrastructure, Logistics, and High-tech. We understand entrepreneurs, speak their language, and recognize their challenges and opportunities. While aaff is a fresh face in the market, it carries 180 years of accounting and consulting experience. Fouk Tsang, Chairman of the aaff Board of Directors

Towards a Better Future

aaff is a certified B Corp organization – a deliberate choice to contribute to society. Fouk Tsang explains:

Sustainability is in our DNA and central to everything we do. Our growth will never come at the expense of the environment or our communities. We also support our clients in advancing their sustainability efforts, helping them seize opportunities presented by the transition to a greener economy. With aaff, we aim for a better future – for everyone. We operate with both our heads and our hearts. Fouk Tsang, Chairman of the aaff Board of Directors