This is a thought leadership article by PrimeGlobal member firm Martinsen which discusses the rapid digitization occurring in both Denmark and across the globe in response to the coronavirus crisis. 

The corona crisis is harsh and profound in every way, but major crises also always open up learning and new ways of doing things. Not least, the crisis opens up new digital opportunities and ways of working. Both in Denmark and internationally.

In just a few months, the corona crisis has shown us all - from stores, trading companies and industrial companies to restaurants, artisans, employees and managers - what the digitalisation has of the consequences and opportunities for those who embrace these and for those who wait too long .

Digitalization, innovation and technological development are also accelerating internationally. We work with national and international companies and organizations. Internationally, we are a member of PrimeGlobal , which is one of the 5 largest associations of independent auditing, tax and consulting firms in the world. The association consists of approximately 300 successful independent state-licensed consulting and auditing firms in over 90 countries and the markets' most talented specialists, who work every day to create value for small and medium-sized businesses.

Innovation, technology and digitalization have accelerated throughout the crisis. It is now important for businesses to become digital and for our members to advise and help clients make the decision so they are resilient, agile, efficient and can find new ways to grow. We need to be ready to learn from others to transform digitally quickly, says Steve Heathcote, CEO at PrimeGlobal.

Although PrimeGlobal conferences have been rescheduled this year and have held more than 90 digital events in 90 days. PrimeGlobal have significantly strengthened communication between the members, for example. to help with covid-19 tasks and challenges, both externally for customers and internally in the network collaboration. We have exchanged experience on auxiliary package models in the various European countries and trends in society, including business climates.

All in order to provide useful and relevant information for our clients who act internationally, says Chris Bjørholm Dyhr, State Authorized Public Accountant and Partner at Martinsen and one of PrimeGlobal's contacts in Denmark. The corona crisis is harsh and deeply serious in every way. But major crises also open up learning and new ways of doing things. This crisis has not least opened up new digital opportunities and ways of working. Both in Denmark and internationally.

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Martinsen was established in 1940. The firm has offices in the cities of Copenhagen, Aarhus, Esbjerg, Grindsted, Kolding, Törring, Vejen, Vejle, Odder and Skjern and the staff of 250 employees, including 29 state authorized public accountants. The size of Martinsen is so considerable that we are able to manage all types of tasks for any kind and size of company. At the same time, our firm is not too large, as we are still able to solve all tasks individually and in a close, personal co-operation with our clients. This ensures that the solutions are suited to the individual client's needs and wishes and, at the same time, fit the companies' size and trade line.

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