PrimeGlobal member firm Hurst are delighted to announce the creation of a specialist digital team to help companies improve their performance and efficiency by making the most of technology.

HURST Digital is led by Jo Gibson, an associate partner in our business services team, and includes senior digital consultants Neil Jackson and James Hallewell, supported by IT manager Andrew Vennard.

The team is already working with a variety of owner-managed companies across the North West to review their operations and implement bespoke digital strategies, including making better use of data, new business reporting methods and the integration and automation of processes. 

They are also helping businesses to meet the requirements of the government’s Making Tax Digital legislation.

Jo said: “The technology revolution is ushering in new software applications and a host of other innovations. “By embracing the digital era, businesses are able to improve their systems, processes and data flows, which will ultimately improve their bottom line.

“Our approach is designed to transform businesses through technology, automation, and integration.“By providing a bespoke service and tailoring solutions to suit the client’s business strategy, we are helping them make better decisions and become more efficient and successful.

“When used correctly, technology can help businesses to differentiate themselves from competitors, and has been proven to help attract and retain the best talent.”

Jo Gibson Hurst
The best way for businesses to stay ahead and remain competitive is to ensure core business systems, processes and software are fully integrated. Jo Gibson, Business Services Associate Partner, Hurst

Jo added: “In the modern world, businesses need to ensure that as much data as possible is produced and reported efficiently and in real-time, providing insightful information and sound business intelligence to underpin key decisions, reduce errors and generate cost savings.

“As the way we work and do business evolves, it is logical for companies to go digital to align themselves with changing expectations from customers, employees, and investors. “Soon, legacy systems will no longer be supported, so inputting data manually and maintaining paper-based processes will become a thing of the past.

“The best way for businesses to stay ahead and remain competitive is to ensure core business systems, processes and software are fully integrated.“It’s more vital than ever that businesses start to gain an understanding of what digitalisation can mean for them and reach out to specialists to ensure they implement the right strategy.”

Content by:


From our headquarters in Manchester, the United Kingdom's second city, we serve a broad range of industries including Oil, Manufacturing, Service, Automotive, Aerospace, Pharmaceuticals/chemicals, Food manufacture, and Shipping & Transportation. HURST has been internationally active since the mid 90's as our client base grew to include leading entrepreneurial businesses who were looking overseas towards expansion. We believe that we are unique in our approach - project managing pan global projects and putting our own people in on the ground to best serve our clients. This approach has attracted other accountancy firms to us and we now serve a number of US-based firms who utilise our project management skills and experienced staff to manage European projects on their behalf.

Learn more