Accounting Today’s annual MP Elite list represents the profession’s most outstanding firm leaders, but this year’s class of managing partners is notable for exemplary leadership amid the extraordinary events and challenges of 2020. PrimeGlobal is proud to have two Managing Partners honored among the ten. Congratulations to Carla McCall, AAFCPAs and Dave Peterson, Haynie & Co.
“These two firm leaders represent pioneering work, innovation and especially firm cultures that exemplify inclusion, compassion and strong ethical example. Both are known for their passion and dedication to the firm, the profession and the people. Carla and Dave are making massive contributions to their firms’ futures and to the association as we learn from their fearless commitment to take risks and stay relevant.” Michelle Arnold, Executive Director, PrimeGlobal North America
The award criteria include sustainable firm growth, strategic planning, diversity and inclusion, cultivating a strong culture, and innovation in technology and processes. 2020 included added considerations surrounding the pandemic, most notably, exemplary leadership amid the extraordinary events and challenges.
The 2020 MP Elite are on this list because they were already well ahead of the game with the necessary technology advancements, people policies, and strategic planning to navigate a crisis. Click on a profile below to learn more.
Joined in 1995; co-MP since 2011; MP since 2020
Carla McCall served as co-MP for the past decade before assuming sole leadership of Massachusetts-based AAFCPAs this year, and by then she had already proven a deep commitment to the firm’s growth and its 240 people. While AAFCPAs boasts an impressive list of staff programs, it’s the holistic approach that stands out. According to McCall, AAFCPAs “built a clear path for growth by connecting learning and development directly to our assessment process.” These processes are supplemented by a full-time director of talent advancement, coaching and leadership training, an innovation committee and lab, and a professional accounting development department. Also known as PADD, that program offers mentoring and group coaching for staff to develop their own career management skills.
AAFCPAs also has a diversity and inclusion committee, a Women’s Opportunity Network, and actively partners with the National Association of Black Accountants and the Association of Latino Professionals. McCall has long advocated for women in leadership and aims to set that tone at the top — which she expresses through AAFCPAs’ frequent communication efforts. The firm hosts regular roundtables; offers an “Ask the MP” anonymous question-and-comment submission tool; and, since the pandemic outbreak, releases weekly videos of McCall giving firm updates and speaking on important issues like mental health, a personal passion of hers that has become especially pertinent in the new normal.
Haynie & Co.
Joined as an intern in 1975; MP for 15 years
Since Dave Peterson joined Haynie & Co. in Salt Lake City as a college intern in 1975, it’s safe to say he grew up in the firm — but it’s also fair to say that the 310-person firm has grown up around him. In his 15 years as MP, the firm has merged in 19 other firms and nine sole practitioners (a record that rivals those of much larger acquirers), expanded from one office to 14, and grown both its staff and its revenues by 700 percent. In the past decade, Haynie has ranked among the fastest-growing firms in the country no less than three times, and since it acquired a Securities and Exchange Commission audit practice five years ago, has made frequent appearances on our quarterly lists of auditors that are bringing on the most new engagements.
What’s driving Peterson to pursue that kind of growth could serve as a mantra for many of the members of the MP Elite: “I have a genuine passion for what I do. I love the profession. I love my employees. I love helping clients succeed. I love changing the landscape of how we do things,” he explains. “My main focus is to leave a legacy for our great firm that will survive well into the future, providing a different accounting firm experience than exists in most firms today.”
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AAFCPAs is the largest PrimeGlobal member firm in Boston, Massachusetts with 220+ staff, and 33 partners.Learn more