After an extensive search, PrimeGlobal is excited to announce the appointment of George Guo as Executive Director of PrimeGlobal's Asia Pacific region. In this key role, effective February 1st, George will oversee development and member support for the Asia Pacific region, focusing on recruitment and retention, leadership and enhancing the member value for the region. 

Steve Heathcote Prime Global Ceo
“George's impressive background in strategic and advisory roles, along with his deep understanding of the profession and the region, makes him the ideal person to lead our efforts in Asia Pacific and expand our coverage throughout the region. We are excited to welcome George to the PrimeGlobal Management Team, and we look forward to the additional value he will bring to Asia Pacific members and further growth of the region in the years to come,” Steve Heathcote, PrimeGlobal CEO

Prior to joining PrimeGlobal George acquired over 28 years of experience in a number of business development, management, growth, and strategy roles in Asia Pacific, with a strong focus on the Chinese market. He held positions within the corporate sector in companies such as EY and IHS, where he led business development in China and across the Asia Pacific market. 

On his appointment George Guo said:

George Guo
“I am very excited to be joining PrimeGlobal. I see immense opportunities for maximizing Asia Pacific member value while growing the region further. I look forward to being part of PrimeGlobal’s Management Team as they lead the organisation forward in this key region." George Guo, Executive Director, Asia Pacific