Joinson&Spice award-winning AI tool
Technology
January 16, 2025 - JOINSON&SPICEPrimeGlobal member firm Joinson&Spice won the AI Trail Blazer title for EMEA in November, thanks to the firm’s innovative use of its proprietary 'SpiceGPT' platform to lead advancements in the audit industry through AI integration.
Joinson&Spice a young accountancy firm, specialising in
Technology, Media and Telecom.

Since early 2023, JOINSON&SPICE have recognized and embraced AI, building a ChatGPT environment, supporting the firm’s proprietary audit approach by established a private, secure environment in connection to client data at early stage.
The member firm released its internal ChatGPT, SpiceGPT, as a safe space for colleagues to experiment with Generative AI on real data. The firm ensured internal training for all colleagues on how these types of AI models work, including how they can best be used, and which pitfalls to avoid when working with GenAI. The third phase was building experimental apps on top of the secure platform that tailor to specific use cases they believed could help their employees.
In its fourth and current phase, the firm is experiencing an integration of developments and the practical use to daily practice. JOINSON&SPICE decided to seek ways to internalize AI in all its daily developments. It has found numerous ideations and first-attempts to integrate AI into daily practice, helped by its ideation environment tool. The firm has achieved a stage where AI on an ongoing and durable basis helps to enhance quality and efficiency for all levels of staff working with it.
"At Joinson&Spice we try to constantly reinvent the craft of accountancy. Embracing AI is one of the aspects of our business that makes it possible for us to do so." Louis van Garderen, Founder, Joinson&Spice
Louis continued to say: “We're very proud of this industry recognition for our innovative mindset. And now is not the time to stop. For our clients, employees and our industry we will keep on exploring new avenues of AI so that we can keep on bringing innovation to the international financial landscape.”
PrimeGlobal received over 30 entries globally, showcasing the remarkable efforts of their member firms to innovate and lead in their respective areas. These awards highlight firms that go beyond conventional business practices to address global challenges, setting new benchmarks for excellence.
"I’m incredibly proud of the achievements member firms like Johnson&Spice have made in the pivotal areas of AI and sustainability. Looking ahead to 2025, these trailblazers and champions set a powerful benchmark, inspiring fellow members to drive impactful change and elevate standards across the industry." Steve Heathcote, CEO, PrimeGlobal
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JOINSON&SPICE
JOINSON&SPICE is a young accountancy firm specializing in Technology, Media, and Telecom. Our team varies from young post-graduates to experienced chartered accountants (in Dutch: RA) and accounting consultants (AA). The thing that brings us together is a passion for technology companies. With years of knowledge and experience stemming from a genuine interest in our specialties, we enjoy connecting with our customers and aiding in the growth of their companies. We believe in an equal partnership where sharing knowledge is paramount. Within the sub-sector of Technology, we help data centers, hosting providers, software providers, system integrators, cloud providers, and online retailers with important decisions.
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