New PrimeGlobal Logo Goes Live

We are delighted to announce that our new updated logo is now live and we are inviting our members to start using these assets from today.

Our 2022 survey asked member firms to endorse changes to the way we present the association to better highlight the value our firms provide as their services increasingly become more advisory in nature. The proposed changes were overwhelmingly supported across all regions.

Logo download for members

Member firms have two options to choose from depending on which presentation best fits their positioning and branding.

By using logo option 1, firms will be able to proudly state they are members of – The Association of Advisory and Accounting Firms. The change helps promote our member firms as going way beyond traditional accounting, audit, and tax services through the advice they provide their clients.

As an alternative, member firms may choose logo option 2 to say they are an Independent Member of PrimeGlobal.

To view and download the new assets, please visit the New Logo Download page.

Branding checklist

There are many opportunities for member firms to implement the PrimeGlobal logo. We have created a useful checklist of where the logo can be used, download the checklist here.

This is a pivotal moment for PrimeGlobal as we recognize our member firm provide more than just accountancy services to their clients, they are their trusted advisors. Our members overwhelmingly supported the proposed changes and we are looking forward to seeing the new branding and logo being adopted from 1st July. Steven Heathcote, CEO, PrimeGlobal