Six steps to guiding corporate reputation while responding to the crisis in Ukraine (The Conference Board)

PrimeGlobal Supports Ukraine
March 14, 2022


This is a news article by Denise Dahlhoff, Ph.D., Senior Researcher at The Conference Board about guiding your corporate reputation while responding to the crisis in Ukraine.

Over the last few weeks there has been a surge in global organisations suspending business with Russia and providing humanitarian support to Ukraine, demonstrating that companies are increasing willing to take a public stand on a cause that is important to their employees, clients and other stakeholders.

Actions taken under time pressure during any crisis can have long-term implications for reputation and for ongoing management because of the precedent they may set. This article provides practical guidance on how firms can define, communicate and measure their corporate responses to the crisis.

To read the full article, please click here to visit The Conference Board website.