PrimeGlobal celebrates a strong start to 2025 with five female appointments and promotions in the first quarter
Business Opportunities
March 6, 2025PrimeGlobal has had a very productive start to 2025 with a number of new key leadership appointments and employee promotions in the first quarter. In addition to the appointment of Jenn Walker as Regional Executive Director, North America, in February, three promotions and a further appointment have been made this quarter.
PrimeGlobal CEO, Steve Heathcote, commented: “These appointments and promotions enhance the support, engagement, and opportunities available to our members worldwide. Our exceptionally high caliber team will help us strengthen collaboration across regions and ensure we continue to deliver meaningful value to our global community.”
Heidi Brundage – Director - Member Services
Heidi Brundage has been promoted to Director – Member Services, recognizing her leadership in enhancing collaboration, knowledge-sharing, and best practices across our global membership. In this role, Heidi will continue to drive member engagement, oversee key platforms and programs, and support business development, ensuring firms receive the guidance and resources they need.
Sofi Wehncke – Director - Latin America
Sofi Wehncke has stepped into the role of Director – Latin America, further strengthening PrimeGlobal’s presence in the region. Her leadership has played a crucial role in deepening senior-level connections and increasing engagement, with Latin America now leading in member satisfaction at 94%. This new position will allow Sofi to build on this success, driving greater collaboration and support for firms across the region.
Bridget Sivewright – Training & Development Manager
Recognizing the importance of talent development as a member priority, Bridget Sivewright has been promoted to Training & Development Manager. This refined role consolidates critical training initiatives, aligning with PrimeGlobal’s strategy to support professional growth. Bridget will oversee:
- Leadership Programs
- Training Workshops
- CPE delivery and member development initiatives
By streamlining these efforts, PrimeGlobal is reinforcing its commitment to building future-ready firms and professionals. Bridget will report to the Regional Executive Director – Americas, ensuring strong alignment with regional and global training priorities.
Welcoming LaCardia Knowles – Membership Coordinator, North America
We are pleased to welcome LaCardia Knowles as Membership Coordinator – North America. She will play a key role in supporting the North America COPs, while also taking on responsibilities such as:
- Managing NA referrals
- Monitoring Community Forums
- Overseeing NA webinar management
LaCardia brings valuable experience from her time as a Project Manager at Mom’s Meals and the American Red Cross, along with a strong background in member engagement and operations. She will be working closely with the team to further enhance PrimeGlobal’s support in North America.
Looking Ahead
These strategic updates reflect PrimeGlobal’s ongoing commitment to member success, professional growth, and global collaboration. Congratulations to Heidi, Sofi, and Bridget on their new roles, and a warm welcome to LaCardia as she joins the team!
