ABAB Establishes Presence in Amsterdam Through the Acquisition of SUBtracers (ABAB)
Business Opportunities
July 5, 2023PrimeGlobal member firm ABAB is pleased to announce its acquisition of SUBtracers, giving its subsidiary Epiic representation in Amsterdam. The acquisition will allow a broader range of service offerings.
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ABAB establishes a presence in Amsterdam through the acquisition of SUBtracers
ABAB’s subsidiary Epiic and SUBtracers are joining together. It's a logical step considering the growth ambitions of both companies. Thanks to the acquisition, innovative businesses can expect a broader range of services, both from the innovation hubs in Eindhoven and Amsterdam.
Close to innovative businesses
Epiic supports innovative companies with innovation advice, financing, and subsidies. The ambitions are high. Roy Hoven, director at Epiic, says, "We see that innovative companies have many questions in the market. Whether it's about business case development, IP rights, or financing innovations., our goal is to help these entrepreneurs grow and thrive. And we can do that even better together with SUBtracers. Firstly, because thanks to the acquisition, we are now also represented in Amsterdam, an important innovation hub."
"We're also excited about the collaboration with this great company. It means embarking on an adventure together. Embracing challenges together. And pioneering together, whether inside or outside the beaten path. Just as we do every day for and with our clients." Roy Hoven, Director at Epiic
Expanding service offerings
SUBtracers, a subsidy advisory firm, specializes in the WBSO (Research and Development Allowance) and primarily focuses on IT companies. Through the acquisition by ABAB, SUBtracers can significantly broaden its service offerings. Radha Rambharos, Sander Wolfensberger, and Wouter van der Geur, partners at SUBtracers, say, "With this step, we become the full-service innovation partner with a wide range of innovation services. It enables us to guide our clients in the high-tech and ICT sectors, with a strong focus on tomorrow's technology, in realizing their innovation strategies. And that's a long-cherished dream of SUBtracers."
Overall, the acquisition of SUBtracers by ABAB brings together complementary expertise and resources, positioning the combined entity as a comprehensive innovation partner for businesses in Amsterdam and beyond.
