Maureen Dillmore, New Executive Director for North America, sets out her ambitions for the role

PrimeGlobal News
March 23, 2022


Just a month into her new role as Executive Director for North America, we sat down with Maureen Dillmore to hear about what attracted her to PrimeGlobal, her plans for the role and her vision for the team.

With a previous successful career overseeing the operations and strategy at DFK International (USA), Maureen explains that when she was approached about the role to join PrimeGlobal there were several standout factors that she was drawn to.

Aligned values

Firstly, there was the scale of operations at PrimeGlobal and the opportunities to develop her career. PrimeGlobal is ranked as the third largest association globally in the IAB World Survey 2022. For Maureen this presented an exciting opportunity to work for more firms in the top 100 and manage a larger team.

“It is an honour to be part of an association with so many esteemed firms,” she says. “I knew it would be a growth in my career.”

In addition, there was a cultural fit; Maureen instantly saw her values were aligned with those of PrimeGlobal.

Of particular interest to Maureen was PrimeGlobal’s focus on sustainability. This stems from her passion for animals; prior to her association career, Maureen worked as an animal keeper at Kansas City Zoo and volunteered at an animal rehabilitation centre in South Africa. 

Maureen Dillmore 02 22
“The focus that PrimeGlobal has in sustainability and diversity and inclusion really rings true with me. And I am a huge advocate for the social outreaches that PrimeGlobal does at their conferences.” Maureen Dillmore

Of particular interest to Maureen was PrimeGlobal’s focus on sustainability. This stems from her passion for animals; prior to her association career, Maureen worked as an animal keeper at Kansas City Zoo and volunteered at an animal rehabilitation centre in South Africa.

“I have a background in conservation and things of that nature. So, the commitment to sustainability initiatives in particular is important to me”.  

One other crucial factor that swayed Maureen’s decision was the close-knit relationship PrimeGlobal fosters with its members.

“I don’t think I could have made the move if I hadn’t been assured of the camaraderie between the members and that they genuinely support each other.”

That assurance came to Maureen long before she stepped into the role.

“The interview process was probably one of the best I have been through. I felt so supported and looked after during that process. I felt welcomed into the association before I even accepted.” 

Teambuilding

High on Maureen’s agenda is building a team culture that is collaborative and where everyone understands their contribution to the firm’s strategy.

“We have a strong team, but I want to work on the collaborative nature and everybody understanding the role that they play in supporting our members. Sometimes in the job you just do tasks, but don’t really understand how they play into the big picture. So, a goal of mine is to make sure that every team member has a comprehensive understanding of how what they are doing helps support our member firms and their growth.”

One initiative Maureen is implementing is a “Talent Thursday”, which involves team members sharing their skills, inspirations or interests with others.

“We have incredible talent in our team that should be shared. Talent Thursdays can be as simple as a team member sharing a podcast that they heard that resonated or work tips or showing us something that they do in their day that really helps with their processes. This enables colleagues to highlight their talents and learn from each other.”

Vision for the future

Maureen’s vision for the North America team crosses state and country lines as she focuses on enhancing cross-regional collaboration.

“The goal is to maintain relationships with all of the regions and see how the North American region can support their needs and vice versa.”

This means working closely with her counterparts in the Asia Pacific region, George Guo, the EMEA region, Thierry Delvaux and Estefy Pantoja for Latin America.

Maureen also has exciting plans to connect with members. As well as attending PrimeGlobal events, she is looking to organise small events at other industry events and to visit members in their local offices.

“I’ve started a listening tour and am pleased to have already met many of our North American member firms. When I do travel to see a firm I always try and meet their wider team and get a real feel for their culture.” 


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Maureen Dillmore
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Maureen Dillmore

Executive Director North America

Email: mdillmore@primeglobal.net

Phone: +1 678-417-7730 ext. 315

Maureen leads all North American regional management efforts to efficiently and effectively enable members to maximize the value they receive from PrimeGlobal. She works collaboratively with the Executive Team and Board of Directors to successfully lead global efforts.

Contact Maureen Dillmore for more information about PrimeGlobal membership in North America. 

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